You're in good company...
















Hi, I’m Emma 👋🏼
I help ambitious folk in tech, e-commerce (and similar fast-moving worlds) build careers that actually feel good - not just look good on paper.
Before becoming a coach, I spent 15+ years leading Talent for brands like ASOS, Apple, notonthehighstreet.com and Carwow and and in recent years I’ve consulted with fast-growing scale-ups including Fussy, Spacegoods and Mother Root.
This means I bring a rare blend of real-world experience in Tech companies and coaching expertise - I’ve seen first-hand what helps people thrive (and what gradually wears them down).
Now, as an ICF-accredited Executive Coach, I predominantly work with mid-career to senior levels (Manager, Head of, VP & Directors) to get clear on what’s next, build confidence, progress their career and design work and lives that feel fulfilling,
Through my signature programme GRIT (Girls Rising in Tech), I support women to turn all that ambition, experience and potential into clarity, confidence and momentum - on their terms.

Is it me you're looking for?
You want to do great work - and feel good doing it.
You’re ambitious - but you want to enjoy work, not just grind. You want a career that challenges you and feels like you - (and a life that actually fits alongside it).
Maybe you’ve outgrown your current role.
Maybe the culture around you has shifted.
Maybe your confidence needs a boost to reach your full potential.
Or maybe you’re just tired of running on empty - and know there's got to be a better way.
Coaching can help you find the answers and take the action you need,
I help people in tech and e-commerce get clear on what they want next - and build the confidence, clarity, and strategy to make it happen.
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For some, that means levelling up their leadership skills, preparing for promotion, exploring a pivot, or rebuilding direction after redundancy.
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For others, it’s about finding confidence again, perhaps setting boundaries, quieting imposter feelings, and showing up as the leader they want to be.
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And for those returning after maternity, adoption or a career break, it’s about finding their rhythm again - at work and in life.
Whether you’re navigating change or redefining what success looks like, we’ll work together to make it real - in a way that works for you and the life you want to build.
